Pricing for new customers vs existing

Promotions for acquiring new customers are fine as long as they are very clear about being for new customers, as that one is. These are fair, since we all have a good chance of being a new customer approximately once.

Rewarding "loyal" customers is a separate matter. On the entrenched telco end of the spectrum [Pun retrospectively intended], the reward is getting price increases "because we can", while at the other end a security-focused platform provider regularly gives unsolicited free upgrades and increases to customers*. Where 1Password will position itself as the competition increases in both number and quality, and platform owners exploit their users to promote their less open products, we'll see.

*[On the other hand, they consistently fail to clearly distinguish promotions available to new or existing customers.]

While I would always accept another bargain, acquiring customers at (approx) 50% off for the first year only and only when billed annually seems like the same that (over here) goes for a lot of things when you 'switch' or 'become a customer'. The best way with ISPs is to challenge them to prevent you to switch. As for recurring things with 'Apple Passwords' here in the community forums, I concur with your statement, but as a user that also doesn't want a vendor lock-in with Apple (and using it on the business side mandatory with another specific OS and yet another specific mobile OS) I love the OS-and by extension vendor-independence of 1Password. It's also like some of the early security (as in home-security) salespeople do ... what is it worth to protect yourself. Having your family of 5 protected at 1/30th of a dollar a day seems like a fair price :)