What justifies the huge subscription price increase?

A suggestion for consideration by 1Password:  Please allow a consumer to lock-in the current subscription price for one or more years, by pre-paying the total subscription fee in a single non-refundable lump sum.  In this way, the consumer benefits by having a lower fixed price - and, 1Password benefits by knowing that the consumer will be loyal to the product for the duration of the pre-paid period.

Same here. User since 2010. Received an email informing me that my personal license (not family) subscription price would go up from 35,88 to 47,88 USD, more than 33% increase! Way to go AgileBits.
Let's summarize. After compromising my AgileBits forums password thanks to a security breach (hence my being a "New user" here), taking away the native app in 2022 from their users and switching to Electron bloatware, offering crippled browser plugins on iPhone (consistently asking your master password again until you realize you should first do a trip to the app to enter it once and for all) and Mac+Windows (never able to consistently connect to the application), offering basically the same service year after year (AI-based naming for new entries is such an absolute killer feature. Really?), it clearly was time to increase the price by a hefty amount to please the shareholders.
The annual price of 1password now is the same I pay for an annual Office365 family subscription (discounted, but it's discounted 10 times a year on Amazon, so...). Which by the way gives me access to a dozen of serious applications plus 1 TB of cloud storage. Ok. It used to be a pain to move from a password manager to another. Not so much these days. Greed has limits. By the way, check the competition. For 47.88 USD BitWarden provides a family license. And the personal license is not even half the price you are asking me now.
Oh, also: I used to recommend you to friends and family.

A 38% increase on the individual plan is absolutely insane considering no new major features or upgrades have been announced. In the email we all received, one of the few features of note that were mentioned is "AI-powered item naming". I have never needed this and never will. What I need is a more stable browser extension, continued maintenance for the native apps, and the assurance of security for my data. I absolutely do not want LLM-powered features anywhere near any of my vaults, local or not.

I will be cancelling my subscription unless 1Password reconsiders this unjustified price hike.

I've been a family customer since the beta and signed up under the launch special plan which was billed as guaranteed for life. But I just got the same email as a lot of other people warning me that the price will increase in March. Was this sent in error or are you altering our deal, and I should pray you don't alter it further? 

This price increase is just too much to justify staying with 1pasword. The price comparison between competitors make a no brainier to switch even after being a loyal customer all these years.

Another long-time user of 1Password here since 2008 or so. I've just canceled my family subscription partially due to the price increase, but more importantly the fact that 1Password is now another another product is infested with AI. This is a huge waste of resources and a feature that I never asked for, much less want. And it certainly doesn't justify the cost increase either. Over the years we've seen 1Password turn up the anti-consumer factors:

• The forced move to a subscription model over standalone purchases
• The fact we have to trust 1Password to host all our passwords and secret material since the new versions can't use locally-hosted password databases anymore
• The lack of a native MacOS app, instead relying on an electron app that can't integrate with MacOS's password autofill functions

The AI and price bump was the final tipping point for me. I've already canceled the subscription and will find an alternative password manager.

My renewal was in January and I almost moved away this past January. I have an Bitwarden account already so I know what it’s like. 1Password is my preferred password manager but for the new price I can live with Bitwarden. So from now till January 2027 I will start the migration Bitwarden unless Apple produces a truly cross platform password manager 

As a client,That's TOO MUCH price increase.
I don't think I will renew my subscription.
33% is TOO MUCH

A 20% jump in a single year is difficult to justify in today's environment. Recent U.S. inflation has been in the low single digits (for example, CPI rose 2.9% from Dec 2023 to Dec 2024, and 2025 CPI is shown at 2.6% in Federal Reserve CPI tables), which makes a 20% subscription hike feel disproportionate and punitive to existing customers.

It's also out of step with comparable password-manager pricing. For example, Bitwarden Families is $47.88/year for up to six users, and LastPass Families is listed at $4/month billed annually (i.e., $48/year). Even acknowledging feature differences, moving 1Password Families to $71.88/year widens the gap dramatically for a category that is increasingly commoditized.

Wow that's a massive price hike, if they dropped the RedBull sponsorship they could probably keep their customers happy with a modest rise, 33% is way too much, think they will lose a lot of customers through this.