What justifies the huge subscription price increase?

I’m a long time 1Password user in Brazil, subscribed via the App Store. The Families annual price here jumped from R$219 to R$499. That’s an increase of R$280, about +128%.

For context, Brazil’s 2026 monthly minimum wage is R$1,621, so R$499 is roughly 31% of a minimum wage for a single year of a password manager subscription. This is a massive jump for many families and it makes it hard to justify renewing.

Could you please reconsider regional pricing for Brazil, or at least grandfather existing subscribers at the previous price for renewals? I really want to keep my family on 1Password, but this increase is extremely difficult to absorb locally.

Thank you for listening.

Just migrated to another password manager. Extremely disappointed as I do like 1password but I just cant justify the price. An incremental increase wouldn't be bad but a huge jump in price isn't going to work for me. Good luck.

FYI:  Commentary from 9to5Mac that readers of this thread may find interesting:  The 1Password price hike discourse is overblown.

I have been a 1Password user since the standalone version and eventually moved to the subscription model. While I have used the software for a long time, the recent price increase has caused me to reevaluate the service. 

The price increase is being used to justify these unnecessary features.

I have already canceled my auto-renewal. I am posting this to share why a long-term customer is opting out of the service.

BTW- I only joined the forum to voice my disapproval of the price increase, I've be happy up until now.

I use the Non-US version of 1Password Family.

It has an even more crazy pricepoint of €71.25/year, including tax in my country.
The announced price increase add 21% ~ €86.25/year.

At competitors like Proton Pass the Family offering cost €58.88.

I am a happy 1password customer, but I am not stupid.

I love 1Password and understand the need to raise prices due to investors need to see returns so I understand the business side of things.
Having said that it just doesn’t make sense from a personal point of view to renew at the new price when the competition provides a equal solution with a different workflow but something you will eventually get used to.

I renew in January and this will be my last year of 1Password. 

Hi,

my Family subscription is currently linked to a company account.

When the price increase takes effect and I leave the company account, how will the remaining account credit be handled?

Will the credit be applied based on the monetary amount remaining, or will it be converted into subscription time based on the original price at the time of purchase?

I couldn’t find clear information about this.

Regards,

It's been a long run. Survived the removal of non-cloud syncing. The introduction of subscription only pricing. The corporate buyout and lessened focus on the consumer end. The awful rewrite of the app to Electron. But finally, I've made the switch elsewhere. 

It's pretty pathetic that they are raising prices by 20% for their own improvements.  Sounds like they went way over budget and are punishing their customers.  It's a pain to switch and they know it and are banking on just losing some customers.  It's sick and unethical.  I own a few businesses, I would never do this.  The right way to do it is to grandfather in your customers and put the new pricing up for new customers who can see what they are getting before buying.  

So many leaving over a few dollars, at least my inbox will be quieter 👋👋