What justifies the huge subscription price increase?

+1 to all of this. A sudden 20% jump is tone-deaf.

Moved to a password manager based in Switzerland, from a non-profit organisation, and with open source code, independently audited.

My only regret is I feel compelled to go ahead and leave now. I still have several months before my subscription was set to renew. I have already canceled the auto renewal. I have ample time to explore the alternatives, however I think I have already made my decision. In a Bit, I will subscribe to the new service.

I'm not annoyed about the price increase, even if it is quite "sporty". The prices have been constant in recent years, so the increase is not unexpected. However, I am annoyed by the rather stupid arguments used to explain the price increase. I'm really annoyed because an answer is labelled as a "solution" that doesn't address the thread starter's question with a single syllable! However, this seems to be systematic here, see, for example, the desire expressed by many users for years for the possibility of exporting individual safes. This request is consistently ignored. The focus seems to be more on the large companies, you are welcome to do so, but without me.

I’ll likely be switching to another password manager that I’ve been testing and setting up over the past few weeks. The price increase prompted me to explore other options—something I assume the decision-makers anticipated and factored possible churn into their strategy.
I do acknowledge that 1Password offers the smoothest integration within the Apple ecosystem. However, other alternatives, while involving a bit more friction, deliver comparable performance. In my case, that level of premium is simply not justified.

Interesting, as of today, despite the follow up email saying the price increase was sent in error, if you look at the billing page, it still has the increased price. Is the "glitch" still being fixed?

@dvmierlo ​asked 1Password to justify the price increase. @1P_Blake​'s marked "solution" does not address pricing AT ALL, instead explaining how AI is being used at 1Password.

I just subscribed to 1Password because of a few features that personally justify its higher price. However, most users would be very well served by even Bitwarden's free tier. If 1Password is interested in retaining users (and earning new ones), it needs to address the question. That is:

• What EXISTING features does 1Password offer that its competitors do not?
• What NEW features is 1Password working on, and what's the roadmap for their release?

The broadcast email did a poor job of answering the first question and did not answer the second at all. Hence this thread.

@1P_Blake

Hi, Blake

I've re-read your response to a post and realized that it was apparently erroneously marked as the solution. You were responding to a post about  the use of AI (AS is more correct) but it is attached to to the OP's post about the price increase.

For India this is a 400% price increase, look at yearly prices of other subscriptions in India. 

• YouTube Premium ₹1,490 / year
• Spotify Premium Standard ₹1,999 / year
• Amazon Prime ₹1,499 / year

Oh! and since you sponsor Red Bull F1 Team,

• F1 TV Pro ₹2,499 / year 1080p, ₹3,499 / year for 4k.

1Password earlier ₹999 / year now ₹4,999 / year

How does one in India justify a 400% increase, I understand prices increase but 400% ?

Please look at regional pricing, unfortunately this is simply unaffordable to me and I will have to look elsewhere.

For me, the price went from SEK 40 to 69/month! I mean, really. And when I visit the 1Password site to read more about the reason for this increase I find nothing (until I get here). What I do see everywhere, is Business, Business, Business. I have been a personal, private customer since 2009. And always thought it was worth the price. But this price increase - 72,5% - makes me wonder. Especially as I just retired and desperately need to reduce expenses. Bad move, 1Password. But I guess those business customers make up for it.