What justifies the huge subscription price increase?

Agree 100%. Been using it since it was first introduced and it has evolved significantly. However, like you, not sure this price increase makes sense when there is a free password manger built into the Apple infrastructure. 

I've been a customer since 2014. The subscription has been the same price since it start, and I have the family plan, and a 20% increases is a bit much. I can see a 10%, but 20% is a lot. 

I think I am going to look somewhere else. 

Thank you to everyone in this thread for sharing your experiences and information — it was genuinely helpful.

After reading the discussion and taking some time to reconsider, I have now reversed my renewal (which I initially accepted because the announcement felt quite sudden and I felt somewhat rushed) and canceled my subscription.

I will now move fully into the Apple ecosystem for password management. For the one remaining Windows PC I still use, I’m confident I’ll find a workable solution. Thanks to guidance I received here — and elsewhere — the migration process appears much easier than I initially expected.

I have used 1Password for many years and would have preferred to remain a customer. However, the combination of a significant price increase and very short notice ultimately led me to this decision.

If 1Password were to introduce an alternative solution or long-term pricing option for existing customers, I would certainly be open to reconsidering and continuing my subscription at the price level I have paid over the past years. Otherwise, I consider my decision final.

Thanks again to the community for helping clarify the available options and experiences.

I’ve been using 1Password since 2009 on both Mac and iOS, and later on PC. This increase has made me seriously question the program’s affordability. As others have stated, I will also start looking into alternatives and will take a couple of days to decide on my next steps. You had my trust for many years, but this has blindsided me.

Over 20% increase (not an update) for the family plan - that's insane. The product has got worse in many ways (especially the Safari browser extension which is awful at the moment) and literally none of the new features are any use to me at all.

I've been a customer since it was called "1Passwd" but this is gonna be my last year if they go through with this increase - not that they'll care. I'll switch to Apple Passwords.

I guess the $950M in venture capital money they got or the $6.8B valuation isn't enough to satisfy their greed, nor the amount of revenue they make from their favoured corporate customers. Individual and Family plans (you know, the very customers that got them going) now get the ensнittification treatment.

Very disappointing.

Like the others here, I received my "price is raising 20%" email today - my renewal is in April, so at least I got a ~60-day warning. Family plan subscriber for 5 years. Very disappointed. Seriously considering changing now (haven't considered it before today) as this size increase is ridiculous in my opinion.  There is decent competition with strong security and lower price (and also no breaches!).  I'm sure I would have grumbled with a 10% hike too, but probably wouldn't be as motivated to make a change as I am now.

I just got this email: 

Current price: $35.88 USD / year
New price: $47.88 USD / year

In what world has our income increased by that much?

Ive been with them since the early days. This is just greed , considering the product has got worse in my opinion. I'm jumping ship when my year is up.

I'm in the same boat, renewal in April, and after 9 years, I didn't think this would be a product I needed to go out and find a replacement. So far Bitwarden might be my choice considering my usage of Apple and Windows devices. For the same 6$ USD/month 1Password wants to charge, I can get an Enterprise license with Bitwarden, which also provides a family license. Otherwise, the family edition is 48$/year.

Yep, I'm out.  I have been with them since the very beginning.  I had their first apps and am a very long term customer.  The price before was right about where each year I would say "Eh... its right on the border of what I would pay, so I will renew it."  I am on the family plan and with taxes, I am paying close to $60.  I am also in the Apple eco system and upon each renewal, I consider going to Apple Passwords and ditching 1Password.  Well, they just made an easy decision for me.  Their new price gets me at $80 with taxes.  It no longer is worth what it offers.  The increase puts it value over and above what I believe what its worth and Apple Passwords for $0 is a pretty easy switch as it has most of what 1Password offers.  1Password's adding don't equal $80.  Good luck to 1Password and thanks for all the fish.  I will be cancelling on this next renewal.