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Forum Discussion
What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
What bothers me is that they are going after individual consumers with this big price increase. The profits they make from Business/Enterprise customers should be more than enough to cover the extra money(profit) they are looking for.
As of late 2025, business customers account for over 75% of 1Password's total revenue, marking a significant shift toward enterprise security. The company serves over 180,000 business clients, including about 30% of Fortune 100 firms.
When I responded to the price increase email, I was disgusted by the AI BitBot's tone deaf response to my comments.
Very disappointed in 1Password and I will be looking at other options. Corporate greed knows no bounds.
Yeah those numbers! Go after the little people with price rises. I would have stayed if it was a small increase. They need to rethink their pricing model for individual subscribers, there are good alternatives out there for free or with a much lower cost.
