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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
What bothers me is that they are going after individual consumers with this big price increase. The profits they make from Business/Enterprise customers should be more than enough to cover the extra money(profit) they are looking for.
As of late 2025, business customers account for over 75% of 1Password's total revenue, marking a significant shift toward enterprise security. The company serves over 180,000 business clients, including about 30% of Fortune 100 firms.
When I responded to the price increase email, I was disgusted by the AI BitBot's tone deaf response to my comments.
Very disappointed in 1Password and I will be looking at other options. Corporate greed knows no bounds.
Yeah those numbers! Go after the little people with price rises. I would have stayed if it was a small increase. They need to rethink their pricing model for individual subscribers, there are good alternatives out there for free or with a much lower cost.
