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Forum Discussion
What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
What bothers me is that they are going after individual consumers with this big price increase. The profits they make from Business/Enterprise customers should be more than enough to cover the extra money(profit) they are looking for.
As of late 2025, business customers account for over 75% of 1Password's total revenue, marking a significant shift toward enterprise security. The company serves over 180,000 business clients, including about 30% of Fortune 100 firms.
When I responded to the price increase email, I was disgusted by the AI BitBot's tone deaf response to my comments.
Very disappointed in 1Password and I will be looking at other options. Corporate greed knows no bounds.
Concerning business customers versus individual consumers of 1Password, the revenue from the former is certainly larger. Correspondingly, that same revenue is also likely to cover most of the product's research and development costs. As a consequence, another way of viewing this situation is to consider that consumers are 'piggybacking' on the largess of the business customers in a symbiotic relationship, receiving the benefit of product enhancements which may be essentially funded by businesses.
In contrast, a competitive password manager that does not have a strong business presence has no choice but to fund the product's research and development largely from consumer subscription fees. With only one smaller source of funding, the robustness of those R&D efforts may suffer.
