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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data. Happy to answer follow-ups.
The 1Password family plan includes 5 members, but it has allowed for extra members at a per-member add-on price.
The old annual family plan pricing was $60/year for 5 members, or $12/year/member. The charge for extra members was also $12/year/member. So for my 12-member family we paid $144/year.
The new annual family plan pricing will be $72/year for 5 members, or $14.40/year/member. This is a 20% increase. But nowhere does 1Password mention any longer that extra members will be allowed on the family plan or what those extra members will cost. I am guessing that extra members will also cost $14.40/year/member on the new annual family plan? But that is only a guess.
When I look at the billing section of my family plan it appears to be in disarray. It does not properly list the number of extra members on my plan and it does not account for those in the notice of what will be charged on my renewal date.
I'm guessing that all this will be worked out before my renewal, but maybe someone else on a family plan can let us know whether extra members will continue to be welcome on the new family plan and what the actual charges are for extra members on the new plan.
Or maybe someone from 1Password could clarify?
