Forum Discussion

dvmierlo's avatar
dvmierlo
Occasional Contributor
3 months ago

What justifies the huge subscription price increase?

Today I received an email from 1Password with the message of a price increase. Current price: €31.80 EUR / year New price: €43.80 EUR / year This is an enormous price. Can someone from 1Password...
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The2ndOctave's avatar
The2ndOctave
New Contributor
2 months ago

I’m a long time 1Password user in Brazil, subscribed via the App Store. The Families annual price here jumped from R$219 to R$499. That’s an increase of R$280, about +128%.

For context, Brazil’s 2026 monthly minimum wage is R$1,621, so R$499 is roughly 31% of a minimum wage for a single year of a password manager subscription. This is a massive jump for many families and it makes it hard to justify renewing.

Could you please reconsider regional pricing for Brazil, or at least grandfather existing subscribers at the previous price for renewals? I really want to keep my family on 1Password, but this increase is extremely difficult to absorb locally.

Thank you for listening.

1P_SimonH's avatar
1P_SimonH
Icon for Community Manager rankCommunity Manager
2 months ago

Hi The2ndOctave​,

I appreciate you sharing that context and feedback. If you haven't emailed mailto:support@1password.com yet, please do so and they can look at your account details to see what options you have.

  • The2ndOctave's avatar
    The2ndOctave
    New Contributor
    2 months ago

    I've just sent the email :)