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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
So many leaving over a few dollars, at least my inbox will be quieter 👋👋
Calling it “a few dollars” ignores regional pricing realities. In Brazil, Families jumped 128% (R$219 → R$499). That’s a significant cost increase for many families.
Our pleasure. See you next year when the price gets yet another bump.
They raised it once in 10 years. Ok.
You're wrong on two counts. In November 2016, I upgraded to 1Password 6 for $32.49. 18 months later in 2018 I upgraded to version 7 for $49.99. When version 8 came out, even though it would not run on my iMac, I crunched the numbers and the upgrade price over the equivalent time period would have been even higher than the 2018 price.
Now since version 7 is the last version I can run, I haven't followed any price hikes so if this is the first one since 2018, then there have been THREE hikes since February 2016, (10 years) and TWO hikes since June 2018 (6.33 years).
