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Forum Discussion
What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
So many leaving over a few dollars, at least my inbox will be quieter 👋👋
Our pleasure. See you next year when the price gets yet another bump.
They raised it once in 10 years. Ok.
You're wrong on two counts. In November 2016, I upgraded to 1Password 6 for $32.49. 18 months later in 2018 I upgraded to version 7 for $49.99. When version 8 came out, even though it would not run on my iMac, I crunched the numbers and the upgrade price over the equivalent time period would have been even higher than the 2018 price.
Now since version 7 is the last version I can run, I haven't followed any price hikes so if this is the first one since 2018, then there have been THREE hikes since February 2016, (10 years) and TWO hikes since June 2018 (6.33 years).
I was talking about the subscription. Only.
I stopped paying once in 10 years. Ok. Listen, you’re free to subscribe. We’re free to decide whether it’s still a compelling service at the new price.
Companies rarely discover restraint once they’ve discovered recurring revenue. If you believe it's going to be another 10 years until the next price increase, I’ve got some beachfront property in Arizona I can sell ya.
