Forum Discussion

dvmierlo's avatar
dvmierlo
Occasional Contributor
3 months ago

What justifies the huge subscription price increase?

Today I received an email from 1Password with the message of a price increase. Current price: €31.80 EUR / year New price: €43.80 EUR / year This is an enormous price. Can someone from 1Password...
1password.com
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kris_wilk's avatar
kris_wilk
New Contributor
2 months ago

dvmierlo​ ​asked 1Password to justify the price increase. 1P_Blake​​'s marked "solution" does not address pricing AT ALL, instead explaining how AI is being used at 1Password.

I just subscribed to 1Password because of a few features that personally justify its higher price. However, most users would be very well served by even Bitwarden's free tier. If 1Password is interested in retaining users (and earning new ones), it needs to address the question. That is:

  • What EXISTING features does 1Password offer that its competitors do not?
  • What NEW features is 1Password working on, and what's the roadmap for their release?


The broadcast email did a poor job of answering the first question and did not answer the second at all. Hence this thread.