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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
For me, the price went from SEK 40 to 69/month! I mean, really. And when I visit the 1Password site to read more about the reason for this increase I find nothing (until I get here). What I do see everywhere, is Business, Business, Business. I have been a personal, private customer since 2009. And always thought it was worth the price. But this price increase - 72,5% - makes me wonder. Especially as I just retired and desperately need to reduce expenses. Bad move, 1Password. But I guess those business customers make up for it.
Perhaps the price increase is to slowly wean their pesky consumer customers away? :-)
Since 1Pwd8 won't even run on my iMac & MBP, I have stayed with 1Pwd7, thus the price increase doesn't affect me. However, I'm not as willing to recommend it until a better clarification for the massive hike is published.
