What justifies the huge subscription price increase?

I am 1Password admin of my company, and my family also uses 1Password in a family group. Today 1Password showed me the most reckless, disrespectful and aggressive way of forcing a price increase I have ever seen.

Without any prior warning, my 1Password app was today suddenly blocked with a nag screen, forcing me to either consent to a price increase for my family plan or cancel the contract. Without clicking either of the buttons, I could no longer access my 1Password app, so I was forced to make a decision instantly, otherwise I would no longer be able to access my passwords (though my subscription was still running of course!). I have never seen any company treating their paying customers so disrespectful.

We will start discussing a migration path for our passwords off 1Password - for my family but also for our company. Password managers are all about trust, and today 1Password lost ours.