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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
MrRooni
1Password Team
1Password TeamGood evening, janpi . I'm Roo, and I lead the End User Experience group here at 1Password.
Thanks for taking the time to write in. I completely understand your frustration. The wording used in this screen does not meet the bar for how we want to communicate with our customers. I want to clarify a few things for you and then tell you what we're doing next. First of all, even if you choose not to continue with 1Password, your data and your family's data will still be accessible. At the end of your current billing period, your account will move into a frozen state. While frozen, you can log into your account on all your devices. You can also export your data or copy it. Second, because your billing period ends on March 27, your account will stay fully active until then, even if you were to click "Cancel membership" on that screen.
While I realize it doesn't help you, as you've already experienced this screen in its current state, we are making some changes. We've halted the rollout of this screen in its current state; no one else will see this version. We've also put this screen through a content review to ensure it communicates the proper intent without causing alarm or panic. Once we have that version in place, we'll continue the rollout.
If you have any other questions or if there's anything else I can do to help, please let me know.
There are just so many ways of making this a better experience. Since you also know his billing period you could have added that to that and put an option to remind one self. And allow a customer to decide when to make a decision then… also giving them more options like pay per month or year or upgrade downgrade. This choose or leave approach is customer aggressive, rather than customer friendly.
You should have known this if you put yourself in this situation with another service you use, like if Netflix would do that to you, how would you feel about this?
