What justifies the huge subscription price increase?

Good evening, janpi​ . I'm Roo, and I lead the End User Experience group here at 1Password.

Thanks for taking the time to write in. I completely understand your frustration. The wording used in this screen does not meet the bar for how we want to communicate with our customers. I want to clarify a few things for you and then tell you what we're doing next. First of all, even if you choose not to continue with 1Password, your data and your family's data will still be accessible. At the end of your current billing period, your account will move into a frozen state. While frozen, you can log into your account on all your devices. You can also export your data or copy it. Second, because your billing period ends on March 27, your account will stay fully active until then, even if you were to click "Cancel membership" on that screen.

While I realize it doesn't help you, as you've already experienced this screen in its current state, we are making some changes. We've halted the rollout of this screen in its current state; no one else will see this version. We've also put this screen through a content review to ensure it communicates the proper intent without causing alarm or panic. Once we have that version in place, we'll continue the rollout.

If you have any other questions or if there's anything else I can do to help, please let me know.