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Forum Discussion
What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase. Current price: €31.80 EUR / year New price: €43.80 EUR / year This is an enormous price. Can someone from 1Password h...
Agree 100%. Been using it since it was first introduced and it has evolved significantly. However, like you, not sure this price increase makes sense when there is a free password manger built into the Apple infrastructure.
I have been a loyal 1Password customer since February 2018 and have happily used the service for many years.
Recently, I was informed about the subscription price increase from 35.88 USD to 42.70 USD (before tax), which represents roughly a 19% increase. Personally, I consider this to be quite substantial — especially for long-term customers.
What disappointed me even more was the very short notice before the change took effect. Migrating a password manager is not something that can realistically be done within such a limited timeframe, so I felt forced to accept the increase for now.
I have already contacted 1Password support directly to share my concerns. However, I must honestly say that this situation makes me reconsider my long-term commitment. As an Apple user, I will now also start evaluating Apple’s built-in password management alternatives for the future.
This is unfortunate, because I have genuinely enjoyed using 1Password and would have preferred to remain a customer. The combination of a significant price increase and very short advance notice feels disappointing from a long-time customer perspective.
I hope 1Password takes feedback like this into consideration.
Sadly I think this was inevitable since they were bought by private equity a few years ago. It feels like the classic "more money please, suckers" approach. Especially with the increases to new user pricing a few months ago that absolutely definitely weren't coming to existing users too: https://www.reddit.com/r/1Password/comments/1p9ewoq/comment/nrqlec2/?context=3&share_id=stTEmi4961xrtyy9sJ4Cn&utm_medium=ios_app&utm_name=ioscss&utm_source=share&utm_term=1
I've been using 1Password since v4. I'm still frustrated I missed out on buying v7 standalone and was effectively forced into a subscription at all.
On Mac, v8's UI & UX is still worse than v7, and it's buggier as well across all platforms. Quick Access is still a poor replacement for 1Password Mini. No support for local vaults still sucks. I still have more issues with the v8 browser extensions than the old v7 ones.
From their feature list - most of that has existed for years, and I don't give a crap about AI in my password manager.
Basically every new feature and blog post is about enterprise/business use cases. I feel like individual users are just a footnote in 1password's business that they really don't care about any longer.
