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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
Same here. User since 2010. Received an email informing me that my personal license (not family) subscription price would go up from 35,88 to 47,88 USD, more than 33% increase! Way to go AgileBits.
Let's summarize. After compromising my AgileBits forums password thanks to a security breach (hence my being a "New user" here), taking away the native app in 2022 from their users and switching to Electron bloatware, offering crippled browser plugins on iPhone (consistently asking your master password again until you realize you should first do a trip to the app to enter it once and for all) and Mac+Windows (never able to consistently connect to the application), offering basically the same service year after year (AI-based naming for new entries is such an absolute killer feature. Really?), it clearly was time to increase the price by a hefty amount to please the shareholders.
The annual price of 1password now is the same I pay for an annual Office365 family subscription (discounted, but it's discounted 10 times a year on Amazon, so...). Which by the way gives me access to a dozen of serious applications plus 1 TB of cloud storage. Ok. It used to be a pain to move from a password manager to another. Not so much these days. Greed has limits. By the way, check the competition. For 47.88 USD BitWarden provides a family license. And the personal license is not even half the price you are asking me now.
Oh, also: I used to recommend you to friends and family.
