Level up your business security with free, on-demand training and certification. Explore 1Password Academy today →
Forum Discussion
What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
I am 1Password admin of my company, and my family also uses 1Password in a family group. Today 1Password showed me the most reckless, disrespectful and aggressive way of forcing a price increase I have ever seen.
Without any prior warning, my 1Password app was today suddenly blocked with a nag screen, forcing me to either consent to a price increase for my family plan or cancel the contract. Without clicking either of the buttons, I could no longer access my 1Password app, so I was forced to make a decision instantly, otherwise I would no longer be able to access my passwords (though my subscription was still running of course!). I have never seen any company treating their paying customers so disrespectful.
We will start discussing a migration path for our passwords off 1Password - for my family but also for our company. Password managers are all about trust, and today 1Password lost ours.
I decided it when they sent me the email. The service and apps have notably decreased in features for me since v8. It’s just worse for apple devices. A price increase without significant increase in features is just not ok.
We decided to move from the paid family plan to a 2 person share free Bitwarden. Exporting is a bit of a pain but I found a workaround, documented this here
https://www.1password.community/discussions/1password/how-to-migrate-1password-vaults-to-bitwarden-folders-with-passkeys-using-ios-26-/167983
- MrRooni
1Password Team
Good evening, janpi . I'm Roo, and I lead the End User Experience group here at 1Password.
Thanks for taking the time to write in. I completely understand your frustration. The wording used in this screen does not meet the bar for how we want to communicate with our customers. I want to clarify a few things for you and then tell you what we're doing next. First of all, even if you choose not to continue with 1Password, your data and your family's data will still be accessible. At the end of your current billing period, your account will move into a frozen state. While frozen, you can log into your account on all your devices. You can also export your data or copy it. Second, because your billing period ends on March 27, your account will stay fully active until then, even if you were to click "Cancel membership" on that screen.
While I realize it doesn't help you, as you've already experienced this screen in its current state, we are making some changes. We've halted the rollout of this screen in its current state; no one else will see this version. We've also put this screen through a content review to ensure it communicates the proper intent without causing alarm or panic. Once we have that version in place, we'll continue the rollout.
If you have any other questions or if there's anything else I can do to help, please let me know.
There are just so many ways of making this a better experience. Since you also know his billing period you could have added that to that and put an option to remind one self. And allow a customer to decide when to make a decision then… also giving them more options like pay per month or year or upgrade downgrade. This choose or leave approach is customer aggressive, rather than customer friendly.
You should have known this if you put yourself in this situation with another service you use, like if Netflix would do that to you, how would you feel about this?
