Pricing for new customers vs existing

While I would always accept another bargain, acquiring customers at (approx) 50% off for the first year only and only when billed annually seems like the same that (over here) goes for a lot of things when you 'switch' or 'become a customer'. The best way with ISPs is to challenge them to prevent you to switch. As for recurring things with 'Apple Passwords' here in the community forums, I concur with your statement, but as a user that also doesn't want a vendor lock-in with Apple (and using it on the business side mandatory with another specific OS and yet another specific mobile OS) I love the OS-and by extension vendor-independence of 1Password. It's also like some of the early security (as in home-security) salespeople do ... what is it worth to protect yourself. Having your family of 5 protected at 1/30th of a dollar a day seems like a fair price :)