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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
Thank you to everyone in this thread for sharing your experiences and information — it was genuinely helpful.
After reading the discussion and taking some time to reconsider, I have now reversed my renewal (which I initially accepted because the announcement felt quite sudden and I felt somewhat rushed) and canceled my subscription.
I will now move fully into the Apple ecosystem for password management. For the one remaining Windows PC I still use, I’m confident I’ll find a workable solution. Thanks to guidance I received here — and elsewhere — the migration process appears much easier than I initially expected.
I have used 1Password for many years and would have preferred to remain a customer. However, the combination of a significant price increase and very short notice ultimately led me to this decision.
If 1Password were to introduce an alternative solution or long-term pricing option for existing customers, I would certainly be open to reconsidering and continuing my subscription at the price level I have paid over the past years. Otherwise, I consider my decision final.
Thanks again to the community for helping clarify the available options and experiences.
iCloud Passwords has Windows support too. I’ve not tried it yet but will be looking at it too (I have until next January)
