What justifies the huge subscription price increase?

Recently I received an email advising that my family plan was increasing from $59.88USD/year to $$71.88/year. This is an increase of roughly 20%, and it's not clear if it's inclusive of VAT/GST chargeable in certain jurisdictions.

20% seems a bit steep for a single year increase. As a Canadian company, I'd hope this isn't you passing on the price of US tariffs to your international, non US customers to soften the price increase for US customers. I note that you advise prices have remained largely unchanged for years, but 20% seems like a particularly large jump, especially when one notes currency conversion on top of that.

If this is due to the fact prices haven't changed in several years, do you have plans to stabilise on this +20% increase following March 27th, 2026 ... or is the plan to have yearly increases on top of the 20% ongoing?