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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password...
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
It's been clear for some time from the https://1password.com/blog that the 1Password (no longer AgileBits?) suits have lost interest in home customers. The focus is almost exclusively on enterprise-scale stuff. Fair enough. Dogs bark. Suits squeeze $ from other suits.
Not that 1P isn't still useful for actual red-blooded human mammals. I and my small family depend on it (and my ageds probably would have been scammed of their small pensions years ago had I not been able to manage their credentials). But we're obviously not in your thoughts.
So why not just make 1Password free (or very nominally priced) for our use? We're never going to provide the vast diameter pipeline of revenue your suits believe befits their genius (and bonuses). If there's one very manifest truth about our century, it's that regular fleshly humans and CEO suits are the bitterest of enemies, with a mutual loathing far exceeding that between any two political parties or religious cults. So there's no more popular-with-humans venture any company could start than milk the bastards to give real humans something useful at corporate expense. Have your 'corporate partners' pay, and let mammals off the hook.
Just a modest proposal.
