Re: What justifies the huge subscription price increase?

I’m a long time 1Password user in Brazil, subscribed via the App Store. The Families annual price here jumped from R$219 to R$499. That’s an increase of R$280, about +128%.

For context, Brazil’s 2026 monthly minimum wage is R$1,621, so R$499 is roughly 31% of a minimum wage for a single year of a password manager subscription. This is a massive jump for many families and it makes it hard to justify renewing.

Could you please reconsider regional pricing for Brazil, or at least grandfather existing subscribers at the previous price for renewals? I really want to keep my family on 1Password, but this increase is extremely difficult to absorb locally.

Thank you for listening.