Protect what matters – even after you're gone. Make a plan for your digital legacy today.
Forum Discussion
Solved
What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year
New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password honestly and without any sales pitch justify this huge price increase? After years of a loyal paying 1Password user, this really makes me look around of alternative options.
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
146 Replies
As a client,That's TOO MUCH price increase.
I don't think I will renew my subscription.
33% is TOO MUCHMy renewal was in January and I almost moved away this past January. I have an Bitwarden account already so I know what it’s like. 1Password is my preferred password manager but for the new price I can live with Bitwarden. So from now till January 2027 I will start the migration Bitwarden unless Apple produces a truly cross platform password manager
Another long-time user of 1Password here since 2008 or so. I've just canceled my family subscription partially due to the price increase, but more importantly the fact that 1Password is now another another product is infested with AI. This is a huge waste of resources and a feature that I never asked for, much less want. And it certainly doesn't justify the cost increase either. Over the years we've seen 1Password turn up the anti-consumer factors:
- The forced move to a subscription model over standalone purchases
- The fact we have to trust 1Password to host all our passwords and secret material since the new versions can't use locally-hosted password databases anymore
- The lack of a native MacOS app, instead relying on an electron app that can't integrate with MacOS's password autofill functions
The AI and price bump was the final tipping point for me. I've already canceled the subscription and will find an alternative password manager.
This price increase is just too much to justify staying with 1pasword. The price comparison between competitors make a no brainier to switch even after being a loyal customer all these years.
I've been a family customer since the beta and signed up under the launch special plan which was billed as guaranteed for life. But I just got the same email as a lot of other people warning me that the price will increase in March. Was this sent in error or are you altering our deal, and I should pray you don't alter it further?
Thanks Blake for clarifying.
I received the email as well, but I assumed it was just sent to all users. I seem to remember getting them in the past as well, but my price has not gone up. As of right now, I have a renewal coming up in April and my upcoming invoice still has the original launch price.
I'm a launch customer too, and I also recall it being guaranteed for life - but I can't find documentation of that anywhere, now that I'm looking. All I see is that they guaranteed 2GB of storage and 2 extra users for life, not the price. Do you have record of the price guarantee?
I just spent quite a while going through my emails and cross referencing blog posts on archive.org, and sadly, extra storage and 2 extra users is all that's guaranteed.
A 38% increase on the individual plan is absolutely insane considering no new major features or upgrades have been announced. In the email we all received, one of the few features of note that were mentioned is "AI-powered item naming". I have never needed this and never will. What I need is a more stable browser extension, continued maintenance for the native apps, and the assurance of security for my data. I absolutely do not want LLM-powered features anywhere near any of my vaults, local or not.
I will be cancelling my subscription unless 1Password reconsiders this unjustified price hike.
Same here. User since 2010. Received an email informing me that my personal license (not family) subscription price would go up from 35,88 to 47,88 USD, more than 33% increase! Way to go AgileBits.
Let's summarize. After compromising my AgileBits forums password thanks to a security breach (hence my being a "New user" here), taking away the native app in 2022 from their users and switching to Electron bloatware, offering crippled browser plugins on iPhone (consistently asking your master password again until you realize you should first do a trip to the app to enter it once and for all) and Mac+Windows (never able to consistently connect to the application), offering basically the same service year after year (AI-based naming for new entries is such an absolute killer feature. Really?), it clearly was time to increase the price by a hefty amount to please the shareholders.
The annual price of 1password now is the same I pay for an annual Office365 family subscription (discounted, but it's discounted 10 times a year on Amazon, so...). Which by the way gives me access to a dozen of serious applications plus 1 TB of cloud storage. Ok. It used to be a pain to move from a password manager to another. Not so much these days. Greed has limits. By the way, check the competition. For 47.88 USD BitWarden provides a family license. And the personal license is not even half the price you are asking me now.
Oh, also: I used to recommend you to friends and family.A suggestion for consideration by 1Password: Please allow a consumer to lock-in the current subscription price for one or more years, by pre-paying the total subscription fee in a single non-refundable lump sum. In this way, the consumer benefits by having a lower fixed price - and, 1Password benefits by knowing that the consumer will be loyal to the product for the duration of the pre-paid period.
To be courteous to consumers who are price sensitive, 1Password may wish to consider a temporary promotion in which its Gift Cards are sold at a discount (e.g., purchase a USD$100 gift card for USD$80). The cards may be redeemed by the purchaser for their own account, effectively pre-paying the subscription fee.
Historically, from time to time, 1Password has offered this promotion. Making it again available at this time would serve to demonstrate that the company values the loyalty of its individual customers. (And, it would increase revenue for 1Password in the short-term.)
This is a good proposal for users, but I don’t see 1Password adopting it. Their recent moves suggest a focus on extracting more revenue in the near term rather than committing to long-term price guarantees, which makes a prepaid price-lock option unlikely. From a purely financial standpoint, a 20% price increase would only stop paying off if roughly 16–17% of users actually left — anything below that still results in higher revenue for 1Password.
The suggestion would enhance revenue for 1Password in the near term, since cash flow would accelerate from future periods into the current period. Perhaps more importantly, however, it would demonstrate a courtesy to the 1Password community to ensure that the strength of customer relationships is maintained.
The value of a customer to a company is not simply equal to the cash received from that customer for a subscription renewal. The most savvy companies seek to maximize CLV (Customer Lifetime Value), which includes CRV (Customer Referral Value). Hopefully, 1Password will begin to think more strategically about its most important asset: namely, its collection of customers.
Yep, I'm out. I have been with them since the very beginning. I had their first apps and am a very long term customer. The price before was right about where each year I would say "Eh... its right on the border of what I would pay, so I will renew it." I am on the family plan and with taxes, I am paying close to $60. I am also in the Apple eco system and upon each renewal, I consider going to Apple Passwords and ditching 1Password. Well, they just made an easy decision for me. Their new price gets me at $80 with taxes. It no longer is worth what it offers. The increase puts it value over and above what I believe what its worth and Apple Passwords for $0 is a pretty easy switch as it has most of what 1Password offers. 1Password's adding don't equal $80. Good luck to 1Password and thanks for all the fish. I will be cancelling on this next renewal.
I'm in the same boat, renewal in April, and after 9 years, I didn't think this would be a product I needed to go out and find a replacement. So far Bitwarden might be my choice considering my usage of Apple and Windows devices. For the same 6$ USD/month 1Password wants to charge, I can get an Enterprise license with Bitwarden, which also provides a family license. Otherwise, the family edition is 48$/year.
