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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year
New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password honestly and without any sales pitch justify this huge price increase? After years of a loyal paying 1Password user, this really makes me look around of alternative options.
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
146 Replies
It's been a long run. Survived the removal of non-cloud syncing. The introduction of subscription only pricing. The corporate buyout and lessened focus on the consumer end. The awful rewrite of the app to Electron. But finally, I've made the switch elsewhere.
Omg the electron argument 😂
there are tons of apps that use electron and 1Password is one of the best. I have zero issues with it.
That's excellent news for you - but many people do have issues with Electron apps, for the well-documented high resource consumption (RAM, CPU and battery life), large file sizes (due to each application bundling its own copy of Chromium and Node.js) and poor OS integration. Yes, 1Password is one of the better ones, but that doesn't mean it couldn't be even better as a native app - as it was before v8.
So what did you decide on?
No decision yet. I have to research the top choices mentioned, including what it takes to transfer all my passwords.
Hi,
my Family subscription is currently linked to a company account.
When the price increase takes effect and I leave the company account, how will the remaining account credit be handled?
Will the credit be applied based on the monetary amount remaining, or will it be converted into subscription time based on the original price at the time of purchase?
I couldn’t find clear information about this.
Regards,
I love 1Password and understand the need to raise prices due to investors need to see returns so I understand the business side of things.
Having said that it just doesn’t make sense from a personal point of view to renew at the new price when the competition provides a equal solution with a different workflow but something you will eventually get used to.I renew in January and this will be my last year of 1Password.
I use the Non-US version of 1Password Family.
It has an even more crazy pricepoint of €71.25/year, including tax in my country.
The announced price increase add 21% ~ €86.25/year.At competitors like Proton Pass the Family offering cost €58.88.
I am a happy 1password customer, but I am not stupid.
I have been a 1Password user since the standalone version and eventually moved to the subscription model. While I have used the software for a long time, the recent price increase has caused me to reevaluate the service.
The price increase is being used to justify these unnecessary features.
I have already canceled my auto-renewal. I am posting this to share why a long-term customer is opting out of the service.
BTW- I only joined the forum to voice my disapproval of the price increase, I've be happy up until now.
I too only joined this forum to voice my feelings 😪
FYI: Commentary from 9to5Mac that readers of this thread may find interesting: The 1Password price hike discourse is overblown.
Just migrated to another password manager. Extremely disappointed as I do like 1password but I just cant justify the price. An incremental increase wouldn't be bad but a huge jump in price isn't going to work for me. Good luck.
I’m a long time 1Password user in Brazil, subscribed via the App Store. The Families annual price here jumped from R$219 to R$499. That’s an increase of R$280, about +128%.
For context, Brazil’s 2026 monthly minimum wage is R$1,621, so R$499 is roughly 31% of a minimum wage for a single year of a password manager subscription. This is a massive jump for many families and it makes it hard to justify renewing.
Could you please reconsider regional pricing for Brazil, or at least grandfather existing subscribers at the previous price for renewals? I really want to keep my family on 1Password, but this increase is extremely difficult to absorb locally.
Thank you for listening.
- 1P_SimonH
Community Manager
Hi The2ndOctave,
I appreciate you sharing that context and feedback. If you haven't emailed mailto:support@1password.com yet, please do so and they can look at your account details to see what options you have.I've just sent the email :)
I got an email saying 1Pass was increasing its annual fee from $36 to $48. That's a 33% increase! Makes grocery price increases look like pennies. I'm looking at alternative password managers. Anyone else?
When considering the cost savings of switching to an alternative password manager, it may be worthwhile to take into consideration how much time and effort is required for the migration. While that is a fixed one-time cost, you may not value it at $0 and, if so, the break-even point could be many months away.
Additionally, there is a risk that the alternative password manager will also increase their subscription price (assuming it is a paid solution) in the not too distant future, perhaps in an attempt to be more at parity with the pricing of 1Password.
it may be worthwhile to take into consideration how much time and effort is required for the migration
The amount of time it took me to export into 1PUX format was less than a minute. The amount of time to import that 1PUX file into a competitor's app was roughly one minute. So taking that into consideration, seems like a pretty worthy trade off.
In their defense, groceries haven't been the same price for 10 years.... The more I see this, the more likely I will stay (still not 100% yet). 1Password has been the same price since 2016, groceries haven't.
Thanks for the input. 1Pass wouldn't have raised this ire if they had just increased rates 2% over 10 years, or even imposed a 5% increase now. Someone at 1Pass should have known the backlash they would get for a 33% price hike.
The 1Password family plan includes 5 members, but it has allowed for extra members at a per-member add-on price.
The old annual family plan pricing was $60/year for 5 members, or $12/year/member. The charge for extra members was also $12/year/member. So for my 12-member family we paid $144/year.
The new annual family plan pricing will be $72/year for 5 members, or $14.40/year/member. This is a 20% increase. But nowhere does 1Password mention any longer that extra members will be allowed on the family plan or what those extra members will cost. I am guessing that extra members will also cost $14.40/year/member on the new annual family plan? But that is only a guess.
When I look at the billing section of my family plan it appears to be in disarray. It does not properly list the number of extra members on my plan and it does not account for those in the notice of what will be charged on my renewal date.
I'm guessing that all this will be worked out before my renewal, but maybe someone else on a family plan can let us know whether extra members will continue to be welcome on the new family plan and what the actual charges are for extra members on the new plan.
Or maybe someone from 1Password could clarify?
Thank you, 1P_SimonH, that's exactly what I needed to know and I hope it helps others with family plans to have this clarified. It would be great if 1P could make this clear on the pricing page as well, maybe as one of the Q&A items on that page?
