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What justifies the huge subscription price increase?
Today I received an email from 1Password with the message of a price increase.
Current price: €31.80 EUR / year
New price: €43.80 EUR / year
This is an enormous price. Can someone from 1Password honestly and without any sales pitch justify this huge price increase? After years of a loyal paying 1Password user, this really makes me look around of alternative options.
Hey everyone! We hear the concerns about AI, especially when it comes to privacy and security. That’s completely fair. We want to clarify and be very transparent about how this specific feature actually works.
We use AI internally to help create and maintain a reference list of common websites, things like primary URLs, login URLs, and human-readable names. This work happens entirely on our own systems, not on your device. That information is compiled into a static database. When you create a new login item in the browser extension, 1Password simply checks that database and applies the appropriate readable name. For example, it might label a login “American Airlines” instead of “aa.com” or “AA.” That’s what the AI-powered item naming feature (launched in 2024) actually is, essentially a smart lookup table that makes saved items clearer and easier to find.
Importantly, this doesn’t access or analyze your vault, your data stays end-to-end encrypted, nothing from your vault is sent to any AI systems, and no external AI services or large language models are involved.
We know AI raises important questions, especially when it comes to security and privacy. Our approach is intentionally limited and privacy-respecting, designed to improve usability without ever touching your vault data.
146 Replies
Bye 1Password, You really think we're cash cows... I give up after buying several versions.
But fortunately for us, there are plenty of nice solutions around.
This is the endHello,
My account has been frozen since yesterday, and I was planning to renew it before the price increase on March 27 (today is March 22).
However, when I try to unfreeze my account, I am being asked to pay $47.80 plus taxes instead of $32.
Could you please clarify why I am being charged the new rate, even though your email states that I should still receive the current price if I renew before March 27?
Hi, it's been five days and I still haven't received an answer.
I am 1Password admin of my company, and my family also uses 1Password in a family group. Today 1Password showed me the most reckless, disrespectful and aggressive way of forcing a price increase I have ever seen.
Without any prior warning, my 1Password app was today suddenly blocked with a nag screen, forcing me to either consent to a price increase for my family plan or cancel the contract. Without clicking either of the buttons, I could no longer access my 1Password app, so I was forced to make a decision instantly, otherwise I would no longer be able to access my passwords (though my subscription was still running of course!). I have never seen any company treating their paying customers so disrespectful.
We will start discussing a migration path for our passwords off 1Password - for my family but also for our company. Password managers are all about trust, and today 1Password lost ours.
I decided it when they sent me the email. The service and apps have notably decreased in features for me since v8. It’s just worse for apple devices. A price increase without significant increase in features is just not ok.
We decided to move from the paid family plan to a 2 person share free Bitwarden. Exporting is a bit of a pain but I found a workaround, documented this here
https://www.1password.community/discussions/1password/how-to-migrate-1password-vaults-to-bitwarden-folders-with-passkeys-using-ios-26-/167983
- MrRooni
1Password Team
Good evening, janpi . I'm Roo, and I lead the End User Experience group here at 1Password.
Thanks for taking the time to write in. I completely understand your frustration. The wording used in this screen does not meet the bar for how we want to communicate with our customers. I want to clarify a few things for you and then tell you what we're doing next. First of all, even if you choose not to continue with 1Password, your data and your family's data will still be accessible. At the end of your current billing period, your account will move into a frozen state. While frozen, you can log into your account on all your devices. You can also export your data or copy it. Second, because your billing period ends on March 27, your account will stay fully active until then, even if you were to click "Cancel membership" on that screen.
While I realize it doesn't help you, as you've already experienced this screen in its current state, we are making some changes. We've halted the rollout of this screen in its current state; no one else will see this version. We've also put this screen through a content review to ensure it communicates the proper intent without causing alarm or panic. Once we have that version in place, we'll continue the rollout.
If you have any other questions or if there's anything else I can do to help, please let me know.
There are just so many ways of making this a better experience. Since you also know his billing period you could have added that to that and put an option to remind one self. And allow a customer to decide when to make a decision then… also giving them more options like pay per month or year or upgrade downgrade. This choose or leave approach is customer aggressive, rather than customer friendly.
You should have known this if you put yourself in this situation with another service you use, like if Netflix would do that to you, how would you feel about this?
I am on Bitwarden family plan and works very well, there is some friction on occasions but nothing to make me regret from using it. 1password is top class in UI/UX but I personally can live with something not so slick.
It's been clear for some time from the https://1password.com/blog that the 1Password (no longer AgileBits?) suits have lost interest in home customers. The focus is almost exclusively on enterprise-scale stuff. Fair enough. Dogs bark. Suits squeeze $ from other suits.
Not that 1P isn't still useful for actual red-blooded human mammals. I and my small family depend on it (and my ageds probably would have been scammed of their small pensions years ago had I not been able to manage their credentials). But we're obviously not in your thoughts.
So why not just make 1Password free (or very nominally priced) for our use? We're never going to provide the vast diameter pipeline of revenue your suits believe befits their genius (and bonuses). If there's one very manifest truth about our century, it's that regular fleshly humans and CEO suits are the bitterest of enemies, with a mutual loathing far exceeding that between any two political parties or religious cults. So there's no more popular-with-humans venture any company could start than milk the bastards to give real humans something useful at corporate expense. Have your 'corporate partners' pay, and let mammals off the hook.
Just a modest proposal.
Recently I received an email advising that my family plan was increasing from $59.88USD/year to $$71.88/year. This is an increase of roughly 20%, and it's not clear if it's inclusive of VAT/GST chargeable in certain jurisdictions.
20% seems a bit steep for a single year increase. As a Canadian company, I'd hope this isn't you passing on the price of US tariffs to your international, non US customers to soften the price increase for US customers. I note that you advise prices have remained largely unchanged for years, but 20% seems like a particularly large jump, especially when one notes currency conversion on top of that.
If this is due to the fact prices haven't changed in several years, do you have plans to stabilise on this +20% increase following March 27th, 2026 ... or is the plan to have yearly increases on top of the 20% ongoing?
Hello,
I received an email for the price incrising.
It is said that if I renew my subscription before the 03/27/2026 the new price won't be applied.
I ask the friendly support 24/24 7/7 how can I paid and the AI chatbot provide a solution that doesn't work.
How can I contact an human being to pay for my subscription ?
It is said that if I renew my subscription before the 03/27/2026 the new price won't be applied.
Was it said in the email, or some other unmentioned source?
I ask the ...AI chatbot
This seems like exactly the kind of question which the chatbot should be able to answer correctly, usefully, and with authoritative references.
Until someone convincingly indicates otherwise, our choices are clearly described on the Billing page: pay the new amount if your renewal date is is after the new pricing starts, or cancel. 1Password does not have an option to pre-pay.
If the idea of trying to cancel, then immediately re-subscribe at the lower rate, then I suggest having a very well-tested contingency plan in place. Let us know what worked for you.
How can I contact an human being to pay for my subscription ?
Dial the operator and ask to be connected to the 1Password accounts receivable department, eh?*
*[Caution: may contain satire and/or nuts.]
If the idea of trying to cancel, then immediately re-subscribe at the lower rate, then I suggest having a very well-tested contingency plan in place. Let us know what worked for you.
Actually, I did try this solution. The previous price is still offered for renewal, and it clearly shows what you will pay.
I accepted this offer, but then the new price is applied on the billing page.
This is very confusing and dishonest (I accepted a subscription at a price that is not actually applied).
It's disappointing that 1Password cannot make the Safari extension and app communicate properly on macOS, especially given this is the platform that 1Password began on. It's hard to justify a cost increase when my software is getting worse over time.
The Safari extension really is the worst part of the whole 1Password experience, and as you say - it's getting worse, not better! If only they'd use the APIs that macOS provides for password/key autofill (like they do on iOS), instead of stubbornly overriding that and injecting their own vastly inferior solution. It's so frustrating that they expect us to pay more for a worsening product.
For me, the price went from SEK 40 to 69/month! I mean, really. And when I visit the 1Password site to read more about the reason for this increase I find nothing (until I get here). What I do see everywhere, is Business, Business, Business. I have been a personal, private customer since 2009. And always thought it was worth the price. But this price increase - 72,5% - makes me wonder. Especially as I just retired and desperately need to reduce expenses. Bad move, 1Password. But I guess those business customers make up for it.
1Password gives everybody here the silence treatment. They are in the market with a leading product there is no doubt about that, I am a fan - but quite disappointed and a bit anxious about this current move.
If I was you I would look for a European alternative - Switzerland, all-in -all it should be good to support European tech companies that do a good job - so this might be the right time.
What vendors are from Switzerland?
Perhaps the price increase is to slowly wean their pesky consumer customers away? :-)
Since 1Pwd8 won't even run on my iMac & MBP, I have stayed with 1Pwd7, thus the price increase doesn't affect me. However, I'm not as willing to recommend it until a better clarification for the massive hike is published.
For India this is a 400% price increase, look at yearly prices of other subscriptions in India.
- YouTube Premium ₹1,490 / year
- Spotify Premium Standard ₹1,999 / year
- Amazon Prime ₹1,499 / year
Oh! and since you sponsor Red Bull F1 Team,
- F1 TV Pro ₹2,499 / year 1080p, ₹3,499 / year for 4k.
1Password earlier ₹999 / year now ₹4,999 / year
How does one in India justify a 400% increase, I understand prices increase but 400% ?
Please look at regional pricing, unfortunately this is simply unaffordable to me and I will have to look elsewhere.
